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Commercial Baking spoke with Maine Crisp about label transparency and product differentiation.
“Our product’s clean label helps us successfully straddle the gluten-free market, where our flavors stand out, and the artisanal crisp market, where our gluten-free certification is a differentiator,” said Karen Getz, founder and president of Maine Crisp Co. “We’ve recently found that store buyers, customers and nutritionists look at our label and are happy to see that we use buckwheat flour instead of rice, starches and gums as binders, so we will continue to emphasize that in our marketing strategy.”
Read about product claims and FDA labeling here.
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